Why Naz’s Halal

Why Choose Naz’s Halal?

What started as a street cart in Queens, NY is now one of the fastest-growing halal concepts in America. Our model is simple, scalable, and built to thrive in cities, suburbs, and college campuses. This isn’t just a shift in taste, it’s a market explosion backed by data. We’re leading the halal food revolution with authentic flavors and bold vision that transforms every location into a community gathering place. We treat every customer like family and celebrate the diversity that makes America great. Ready to build something extraordinary with us?

THE MARKET FOR HALAL IS “ON FIRE”

According to the 2023 Food Search Trends Report, “halal” ranked among the top 10 fastest-growing food search terms on Yelp – indicating that mainstream interest is on the rise.

A $1.5 Trillion Opportunity

The United States halal food market reached $668.7 billion in 2024 and is projected to grow to USD $1.5 trillion by 2033 driven by a strong CAGR of 9.7%, according to IMARC Group’s 2024 market analysis. It’s not a trend; it’s a long-term category expansion.

Halal Drives Higher Results on Delivery Apps

The 25–30% higher performance on delivery platforms reveals concrete business advantages regardless of demographic targeting, according to McKinsey & Company’s 2023 Food Delivery Index.

Halal Is For Everyone—And the Data Backs It Up

The balanced 40–60% customer mix in successful locations proves the dual-market viability of the concept, based on the AMCC’s 2022 Restaurant Patronage Survey. This shows that the concept resonates broadly across cultures.

Inclusive Marketing Expands Reach

According to Nation’s Restaurant News (2023), inclusive marketing can increase demographic reach by up to 35%. Naz’s Halal leads with inclusion—and it’s helping us grow faster, serve broader, and build community wherever we go.

Late-Night Eats Grow Revenue

Late-night traffic increased by 7.5% in 2023, with higher delivery volume and consistent consumer demand well past traditional QSR hours, according to data from Circana and Technomic.

A $1.5 Trillion Opportunity

The United States halal food market reached $668.7 billion in 2024 and is projected to grow to USD $1.5 trillion by 2033 driven by a strong CAGR of 9.7%, according to IMARC Group’s 2024 market analysis. It’s not a trend; it’s a long-term category expansion.

Halal Drives Higher Results on Delivery Apps

The 25–30% higher performance on delivery platforms reveals concrete business advantages regardless of demographic targeting, according to McKinsey & Company’s 2023 Food Delivery Index.

Halal Is For Everyone—And the Data Backs It Up

The balanced 40–60% customer mix in successful locations proves the dual-market viability of the concept, based on the AMCC’s 2022 Restaurant Patronage Survey. This shows that the concept resonates broadly across cultures.

Inclusive Marketing Expands Reach

According to Nation’s Restaurant News (2023), inclusive marketing can increase demographic reach by up to 35%. Naz’s Halal leads with inclusion—and it’s helping us grow faster, serve broader, and build community wherever we go.

Late-Night Eats Grow Revenue

Late-night traffic increased by 7.5% in 2023, with higher delivery volume and consistent consumer demand well past traditional QSR hours, according to data from Circana and Technomic.